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Who Am I and What Is Contrabond?


My name is Liya and Contrabond is my blog. I am a psychologist by profession, and an adventurer at heart. Because I am so curious about the world, all sorts of different topics draw me in, and I am often surprised to see how people are divided, not for a lack of common ground, but merely because they are not able to find a common language.

The idea behind Contrabond  is to bring out all the great things that contrary concepts have in common. My hope is to contribute to a better world, by inspiring more people to look for what brings us together, rather than what divides us.

What Is Contrabond About?

The name Contrabond is derived from “Bonding contrary ideas”. I chose to write about some of my favorite topics – travel, psychology, fashion, and sustainability, to show that they share more common ground than one might expect.

Here are a few examples:

When it comes to psychology, we usually discuss internal processes, but often forget that non-verbal communication may often be more valuable than words. The way we choose to look sends an important non-verbal message – it is what makes a first impression on others, and either draws them in or alienates them. So, psychology and fashion are two topics that are often misinterpreted as contradictory.

Travel is not only a means of discovering the world, but also a great way to learn more about one’s inner universe. While you travel, you can be both sustainable and trendy, without a huge financial strain.

The environment we live in inevitably impacts the way we feel. What is more, caring for others has great benefits for your own psychological well-being. That is why sustainability and psychology also have their own special bond, even though it may not seem unlikely, at first glance.

Environmentally conscious people are often indifferent towards fashion trends and don’t focus too much on their appearance. On the other hand, the fashion industry is one of the cruelest and most polluting businesses out there. More often than not, these two opposing sides disregard how helpful they can be to one another. Lately, there’s been an increasing number of sustainable, cruelty-free designers and labels, who combine inner and outer beauty, so that fashion can become a more meaningful art form. Furthermore, if you think green and look good, you’d attract a lot more people to your cause.

Some Backstory

Contrabond is the result of many conversations and experiences, yet I can contribute the birth of the idea to one specific moment in time.

I was strolling down the lanes of one of my favorite parks in Sofia, with a group of friends, when I noticed posters, advertising a cause that I feel personally connected to. We stopped, to learn more and help. As soon as we left, my friends shared that although they had been inspired by the idea, they would have never paid any attention to the petition, had they not been with me, because of how the activists looked.

This event made me consider how many important charities and good causes go unnoticed, simply because the people who promote them don’t try to find a common language with a wider audience.

If I, for instance, wanted to help popularize recycling, would there be any point to promote it to people who already recycle? I think not. It would be much more valuable to turn to those who don’t. And for them to understand me, I would have to use relatable verbal and non-verbal communication. This would include how I look, the way I speak to them, and everything else that would help us connect and understand each other better.

The Gist

This is precisely what Contrabond is about – finding a common denominator to unite the environmentally conscious, the fashion gurus, the world travelers, and the inner adventurers. After all, only when we make an effort to speak a common tongue, can we take united action, towards creating a better world! 🙂

If you have any questions or ideas, please contact me either via the contact form on this website or on social media. You can also learn more about me and my work at www.liyap.com .

Thank you and I hope you’ll enjoy Contrabond.com! 

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